What you’ll notice when you enter HD Cutz, aside from the lit up red logo and clean, brown leather chairs, is the framed football shirts, some gifted by the stars that the barber, founder and creative director Sheldon Edwards — Mr HD himself — boasts as clients.
These include Karim Benzema, Antonio Rudiger, Raheem Sterling, Gabriel Jesus, Riyad Mahrez, Jaden Sancho. There’s a signed yellow Chelsea top of Reece James, “I was cutting him since he was a kid, these are some of the people that grew up under my wings”, and there’s Callum Hudson-Odoi, “I knew Callum’s parents before Callum was born,” Edwards tells me.
