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International Business Times UK
International Business Times UK
Teddy Cambosa

SHEIN Takes New Measures To Save 'Endangered' London IPO: From Restructuring to Zero Ad Spend

Shein Donald Trump London IPO United States Brazil Google Shopping Supply chain Turkey

The fast-fashion behemoth SHEIN is frantically rolling out emergency measures to rescue its upcoming London stock market debut, which despite winning Financial Conduct Authority (FCA) approval in April, now teeters on increasingly shaky ground. Originally Chinese but now Singapore-headquartered, the retail phenomenon faces brutal investor scrutiny over its true worth while navigating the choppy waters of US President Donald Trump's hefty new tariffs.

Planned US Restructuring

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