Shein's Paris Store Kicks Up A Storm In France

Shein will open its first permanent physical store at the historic BHV Marais department store in front of the Paris city hall (Credit: AFP)

Asian e-commerce giant Shein's decision to set up shop in a historic Parisian department store has ruffled feathers in the fashion capital.

Anger has been boiling since Shein announced last week that it would open its first permanent physical store in November at BHV Marais, an iconic building that has stood across from Paris City Hall since 1856.