The Chinese-founded online retailer launched its Hong Kong share offering on Monday and expects trading to begin on 1 September. It is seeking to raise as much as $1.77 billion (€1.5 billion).
Shein said it would use the proceeds to strengthen its technology, brand and international operations. That includes hiring more local sales and marketing staff in major markets such as Europe, although the prospectus does not allocate a specific amount to its European expansion.
