Would you spend £7 on a pair of trousers? How about £4.99 for a long-sleeved top? Or a tie-dye dress that can be yours for – wait for it – £1.96. Hey, if you’re lucky, you might even be able to snap something up for a penny.
These are all real prices for real items listed on Shein, the Chinese-founded fast-fashion retailer that is about to have an even bigger chokehold on the way we shop today. On Monday (30 October), it was announced that Shein had acquired UK company Missguided, with plans to “reignite” the high street brand that was only bought out of administration by Mike Ashley’s Frasers Group a year and a half ago.
