The Italian authorities have fined Shein €1m (£870,000) for making “misleading or omissive” environmental claims about its products, the second time in as many months the Chinese fashion retailer has been targeted by European regulators.
Environmental sustainability and social responsibility messages on Shein’s website were in some cases “vague, generic, and/or overly emphatic” and in others were “misleading or omissive”, said Italy’s competition authority, AGCM.
