Billion dollar valuations, financial governance and duty exemptions are not typically the stuff of summer’s hottest fashion story. But a standoff between the stock market and Shein has broken all the rules.
It begins as spring turns into summer when Shein-watchers like myself started receiving strange tip offs about the famously reclusive brand. For example the rarely seen CEO had flown in for meetings with senior politicians. The Chinese-origin company launched a flurry of environmentally themed interventions. A tech-entrepreneur friend tipped me off that Shein’s head of strategic communications would speak at London Tech Week. Something was clearly going down.
