“She was a bit nervous at first. She just sat down and she sang. I directed her. I wanted her to improvise”: How Lana Del Rey collaborated with movie maker Baz Luhrmann to create one of her most hauntingly beautiful songs

Lana Del Rey.

Any emerging artist with a strong fanbase who creates beguiling and innovative music will inevitably find themselves the focus of music supervisors eager to license, or ‘sync’, their songs to film, TV, advertisements or video games.

As most musicians know, sync deals generally utilise tracks from artists’ back catalogues but in some cases, the artist has created such a stir that they may be approached directly to contribute a work-in-progress or new songs specifically for a project.