Natalie Kate Moss was just 26-years-old and having the time of her life when tragedy struck at a Radio one event in London.
The Manchester University graduate had recently moved to the capital for a new job as a merchandiser with upmarket fashion chain Karen Millen.
Bubbly, full of life and fun-loving, Natalie, who studied textile management, was having a good time with her friends when she suddenly had a seizure and was rushed to hospital.
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Her devastated family were informed and parents Anita, 65 and Philip, 66 raced to hospital in London to be by her side. Natalie's brother Sebastian, 38, was overseas and travelled back to be with her and along with sister Fiona, 31, the family prayed she would pull through.
"She had a couple of operations, one to remove the clot. She was put into a coma and she was in hospital for five days. We thought things might be turning the right way, but she relapsed," Natalie's mum, Anita says.
Five days after being admitted, the unthinkable happened and the Moss family were left utterly heartbroken as their beloved daughter and sister died in hospital.
Now, as the ten year anniversary of her death has recently passed, Natalie's parents say the last decade has been "awful" as they struggle to come to terms with their unimaginable loss.
"You lose everything, " Anita, who lives in Lancashire, says "Natalie getting married and having children - it all goes."
"It's just something you don't think will happen to you.
"At the time we could not speak about it - we can speak about it now, but it was very difficult.
"I can tell other people about it, but at times I haven't as I didn't want the label."
Anita describes her much loved daughter as "lighting up a room" and says she had "such a bubbly personalty."
"At the time, we were numb" she says. "We had to put our energies into our other children - I don't know how people cope if they have only one child.
"The only light at the end of the tunnel was that my daughter-in-law was expecting a baby - and our grandson Max was born.
As well as focusing on family, Natalie's parents and siblings set up The Natalie Kate Moss Trust in 2012. Focusing on turning this tragedy into something positive, the trust supports ground-breaking research into the prevention and treatment of brain haemorrhages to stop more tragedies occurring.
In it's tenth year The Trust has now announced its partnership with Thrive: Optimal Human Performance.
A Preston-based personal training specialists will support the charity in raising £90,000 over the next three years to fund further research into brain haemorrhage at the University of Manchester
In 2021, the charity committed to raising £300,000 for the University of Manchester to fund the salary and running costs of a post PhD research fellow within the stroke research team at the recently launched Geoffrey Jefferson Brain Research Centre.
By joining forces with Thrive OHP, The Natalie Kate Moss Trust will have access to a community of committed fundraisers and supporters who have pledged to help the charity to achieve its fundraising goal, raise awareness and attract new supporters and donors.
The charity is looking for more sponsors to partner with, both big and small, to support them with their fundraising efforts and build a mutually beneficial relationship in which the trust would equally be able to support them too.
Fiona Moss, Natalie’s sister and co-founder and trustee of the Natalie Kate Moss Trust, said: “We are very excited to appoint Thrive OHP as our first business partner to help us reach our ambitious fundraising target.
“Most of us have been affected, either directly or indirectly, by strokes and we are very proud to have found a business that shares our values and wants to help us to fund this world class research so that, together, we can make a real impact in the treatment and prevention of stroke worldwide.
“We've already got 20 Thrive members signed up to take part in the Manchester Marathon in April who will all be proudly fundraising for us.
“We have also secured places in a number of races, including the London Marathon and Ride London, which we hope to allocate to further business partners and sponsors in the coming months.”
Patrick O’Keeffe, co-owner of Thrive: Optimal Human Performance, added: “The more we learnt about the Natalie Kate Moss Trust, and its incredible fundraising efforts, the more we wanted to support it.
“At Thrive, we have a strong family and community spirit with like-minded people coming together to train and exercise to improve their health and fitness, but also to encourage and challenge each other, to work together as a team and be a force for good in each other’s lives.
“That is why our members are all really excited about taking on this challenge which will have a such a huge impact on people's lives. By channelling our events towards fundraising for the Natalie Kate Moss Trust, it will give us the perfect opportunity to get all our coaches and members pulling together in one direction to make a real difference.”
To find out more about the Natalie Kate Moss Trust, visit www.nataliekatemoss.co.uk or email hello@nataliekatemoss.co.uk .
