Actress-turned-entrepreneur Shay Mitchell has unveiled a new skincare brand, Rini—a collection of sheet masks promising everything from deep hydration to after-sun soothing. Oh, and they’re designed for three-year-olds.
As a mother and a beauty editor, I wish I could say this was a joke. The pressure on children to look and act a certain way has never been greater, and our collective obsession with youth—and the optics of perfection—is trickling down faster than ever.
