Years after their sport was hoisted onto the Olympic stage, the idea of riding for big money and gold medals still felt dirty, in a way, to most pro snowboarders. They were more focused on fun and friends than cash and prizes.
For every death-defying calculation Shaun White made over two decades of risk-taking on the halfpipe, his decision to push those riders into thinking differently about their role in the sport was as big a game changer as any.
