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Sports Illustrated
Sports Illustrated
Sport
Elizabeth Fania

Shaun White Aims to Change the Game With His New Winter Sports League

Shaun White and his brand 'Whitespace' are partnering with High West Distillery to raise funds to 'Protect the West.' | Mike Dawson

Shaun White may be retired from professional snowboarding, but he is involved in the sport he loves more than ever. 

The five-time Olympian is expanding his legacy in his latest venture, The Snow League, a new winter sports league that will begin in March 2025. For White, the goal in founding the league is to provide meaningful competition, exposure and compensation for athletes in the snowboarding world that do not currently exist. 

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