Shaun Keaveny is broadcasting to a couple of thousand people from a forgotten back room in a shabby Soho office that’s all glass and no insulation. The ambience is more knackered 1970s comp than radio studio.
“If I was me 18 months ago looking at what I’m doing now, I’d be thinking, ‘Ah, that’s a shame, isn’t it? He used to have this massive platform and now look at what he’s doing,’” says Keaveny who, until September last year, was used to six-figure audiences and the BBC Radio 6 Music studios where things, you know, worked.