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Technology
PATRICK SEITZ

SharkNinja Pummels Q4 Estimates, Raises Targets For 2025

SharkNinja, a maker of kitchen and household appliances, on Thursday beat Wall Street's targets for the fourth quarter and with its guidance. SharkNinja stock wobbled after the report.

The Needham, Mass.-based company earned an adjusted $1.40 a share on sales of $1.79 billion in the December quarter. Analysts polled by FactSet had expected earnings of $1.27 a share on sales of $1.63 billion. On a year-over-year basis, SharkNinja earnings increased 49% while sales climbed 30%.

For 2025, SharkNinja expects net sales to increase 10% to 12%, leading to $6.14 billion in revenue at the midpoint. Wall Street was modeling full-year sales of $6.04 billion. SharkNinja's guidance includes the impact of the 10% additional tariff on imports from China. In 2024, SharkNinja's sales rose 30% to $5.53 billion.

"Our proven three-pillar growth strategy continues to drive market share gains across our expanding product portfolio, fuel category expansion, and accelerate our global presence," Chief Executive Mark Barrocas said in a news release.

In the fourth quarter, SharkNinja saw the biggest growth from its food preparation devices. Sales in that category jumped 89% to $342 million, driven by strong demand for its ice cream makers and frozen drink appliances.

SharkNinja Stock Seesaws

In an interview with IBD, Barrocas said the company has been proactive in dealing with tariffs by diversifying its manufacturing base over the last five years.

"We've been aggressively moving our supply chain out of China," he said. "By the end of Q2, 90% of our U.S. production will be outside of China. So, we were well down this path of diversifying our global supply chain."

Most of the production moved from China landed in countries in Southeast Asia, such as Indonesia, Malaysia, Thailand and Vietnam, he said.

In morning trades on the stock market today, SharkNinja stock rose as much as 11.2% to a record high of 123. But by midday it was down as much as 7.4% to 102.50. However, SN stock ended the regular session up 3.4% to 114.44. That puts it back in the buy zone of its recent breakout.

SharkNinja stock had been trending sideways for the past four weeks after it staged a breakout from a 13-week consolidation pattern at a buy point of 112.93, according to IBD MarketSurge charts. It hit its previous regular-session record high of 115.98 on Monday before pulling back.

SharkNinja's portfolio of products includes vacuum cleaners, air purifiers, hair dryers and stylers, coffee makers, blenders, air fryers and more. On Tuesday, it introduced the Ninja Swirl by Creami frozen dessert maker.

Follow Patrick Seitz on X, formerly Twitter, at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.

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