Discovery Channel’s heavily promoted Shark Week annual programming stunt jumped out to a fast start this past Sunday (July 23) with adult viewers, according to the network.
Discovery’s three-hour block of original primetime programming on July 23 — featuring such shows as Belly of the Beast: Feeding Frenzy, Jaws vs The Meg and Serial Killer: Red Sea Attacks — topped all television shows among adults 25 to 54 as it reached more than 5.3 million total viewers across Discovery Channel and Max during its premiere night, according to Discovery.
