China’s video gaming industry thought it had made it through Beijing’s government crackdown. Regulators have taken a more friendly approach to the industry over the past 18 months, a major change from 2021 when officials imposed strict playtime limits and froze game approvals.
But now, with just one week left in the year, Beijing has shocked both game companies and investors, with broad new rules from the National Press and Publication Administration (NPPA), the industry regulator.
