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Beth Simpson

Shares in BTS parent company Hybe fall 15% after ‘disappointing’ attendance for Seoul comeback gig

HYBE BTS Seoul Netflix

K-pop boy band BTS perform onstage during comeback concert at Gwanghwamun Square on March 21, 2026.

Kpop is big business these days. Very big business. And that has demonstrated by the news that shares in Hybe, the company behind BTS have fallen sharply after a disappointingly low (!?) number of fans attended their comeback show than expected.

The free show in Gwanghwamun Square in Seoul was seen by 104,000 punters, but apparently that was seen as a bit of a flop. Hybe were anticipating at least a quarter of a million.

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