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Casey B. Renner

Shaquille O'Neal And Former NBA MVP Allen Iverson Reunite To Rebuild Reebok — And Shaq Says 'I Do Everything But Nothing'

Allen Iverson Reebok EA SPORTS NBA ONeal Angel Reese Boardroom Basketball ABG Authentic Brands Group

Kochi,,Kerala,,India,-,May,23,,2024:,View,Of,The

Shaquille O'Neal said he stays involved in Reebok's basketball business without micromanaging as he works with former NBA star Allen Iverson.

O'Neal appeared in New York last month at the premiere of the new three-part docuseries, "Allen Iverson: The Answer," on Prime Video. He told Boardroom that Authentic Brands Group's global retail reach is a "cheat code" for distribution and helps push Reebok back into the basketball spotlight.

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One subscription that gives you access to news from hundreds of sites

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