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Benzinga
Benzinga
Business
Jeannine Mancini

Shaq Says He Rejected A Wheaties Cereal Deal Because He'd Never Tasted It & Never Would. 'But If You Want To Talk Cereal Business, Get Me Froot Loops'

New,York,,Ny,-,April,14:,Shaquille,O'neal,Attends,Espn

There's a certain type of legend who ends up on the Wheaties box. Lou Gehrig did it. Michael Jordan did it. Serena Williams did it. The orange box is more than just cereal—it's a Hall of Fame induction via breakfast aisle.

Shaquille O'Neal? He passed.

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