Five “shameful” companies have been fined a total of £435,000 for targeting people over 60 with nearly half a million unlawful marketing calls.
The firms were “deliberately targeting” those signed up with the Telephone Preference Service (TPS) – a register for those who do not want to receive marketing calls – to sell insurance for washing machines, kitchen appliances or boiler cover. It is against the law to make a live marketing call to anyone who is registered with the TPS, unless they have told the specific organisation they do not object to receiving calls from them.
Homeowners over 60 with a landline were targeted by the companies, who used pressure tactics with a view to getting payment details, the Information Commissioner’s Office (ICO) said. The ICO investigated and fined the firms – Allapplianceservices UK Ltd, Boiler Cover Breakdown Limited, Boiler Breakdown Limited, Repair Plans UK Limited and Utility Guard Limited – as much as £140,000.