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Autosport
Autosport

“Shakespeare on wheels” – F1’s biggest ever partner on why the series captures the imagination

Shakespeare F1 TAG Heuer LVMH Monaco Monaco Grand Prix the Formula 1 Monaco Grand Prix

For the first time in its illustrious history, the Formula 1 Monaco Grand Prix has a title sponsor, with TAG Heuer claiming the distinct honour.

As one of LVMH’s ‘maisons’, the luxury watchmaker was announced earlier this year as F1’s new official timekeeper and also as the main partner of arguably the most iconic race on the calendar.

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