Oklahoma City Thunder superstar guard Shai Gilgeous-Alexander is the face of Converse basketball, a brand with a rich history and high expectations in the world of sports footwear. Converse, the oldest shoe brand in basketball, has left an indelible mark on the game since its inception in 1917 with the iconic Chuck Taylor All Star.
Over the years, Converse has been associated with basketball legends like Julius Erving, Magic Johnson, and Larry Bird, solidifying its place in the sport's history. After a hiatus from the NBA, Converse made a comeback with the signing of Kelly Oubre Jr. and the release of the All Star Pro BB in 2019.
In 2020, Shai Gilgeous-Alexander joined Converse, drawn to the brand's exclusivity and the opportunity to express his creativity both on and off the court. Known for his individuality and underdog mentality, Gilgeous-Alexander has thrived with Converse, becoming a key player in the brand's resurgence.
During the recent NBA All-Star weekend in Indianapolis, Gilgeous-Alexander made waves with his unique pair of Converse All Star BB Trilliant shoes, showcasing the brand's commitment to innovation and style. His partnership with Converse aligns with his personal values and vision for the future of basketball footwear.
Converse's re-launch of the iconic Weapon shoe in 1986 marked a pivotal moment in basketball shoe design, endorsed by legends like Larry Bird and Magic Johnson. The Weapon became a cultural phenomenon, symbolizing a blend of performance and style deeply rooted in basketball history.
At the All-Star weekend, Gilgeous-Alexander participated in exclusive talks hosted by Converse, highlighting his personal style inspiration and creative collaboration with the brand. His success both on and off the court underscores his influence as a global superstar and fashion icon.
As Gilgeous-Alexander continues to elevate his game and profile, Converse emerges as a leader in the basketball space once again. The synergy between Gilgeous-Alexander and Converse signifies a new chapter in the brand's legacy, blending performance, style, and cultural impact.
