
Dolly Alderton is spending the weekend in Magaluf. She’s not here for the 2-for-1 fish bowls or the jamón, egg and chips with a side of shisha pipe – though she has been marvelling at the “I love cock” streetside tat (“There’s something about the plainness of its sentiment,” she says admiringly).
She’s here for FLEM, Festival Literatura Expandida a Magaluf, a literary festival that’s entering its third year. This year, Alderton is the top billing, followed by a talk with I’m a Fan author Sheena Patel, and countless other “In Conversations” with Spanish authors. Last year they hosted Caitlin Moran. As a result, for one weekend a year Magaluf’s typical English “jamón” population is suddenly watered down with a drip feed of trendy bookish types, turning the party town into a cultural hotspot.