A “blesser” is typically an older, relatively wealthier man who provides a younger woman with money, gifts, school fees or lifestyle access in exchange for a relationship that includes sex. Similar arrangements exist around the world, often called “sugar-daddy” relationships, but the South African version is closely tied to extreme inequality, youth unemployment, and a culture in which conspicuous consumption carries strong social currency. As a result, “blesser” has become a mainstream, even aspirational term among some young women, particularly in urban settings.
South Africa ranks as the most unequal country in the world, characterised by high unemployment rates and poverty, especially among young people (aged 15-24). Getting a “blesser” is an opportunity to gain access to a new social level, and often includes tangibles such as smartphones, clothing and money.
On the surface, transactional relationships can feel like a shortcut to independence or status. However, new evidence shows that these relationships come at a high cost.
