Central England and mid-Wales water provider Severn Trent is setting aside £30 million to help some of its poorest customers.
With inflation running at 9 per cent and rising, and many households finding themselves desperately stretched, the utility firm said it wants to help another 100,000 people get up to 90 per cent off their water bill. It says it is the first water company in the UK to offer support on this scale.
It says it is an addition to its Big Difference Scheme and on top of the 215,000 customers it already helps who have household incomes below £16,385.