A new chapter under way at Seven Stories in Newcastle is bringing a whole host of extra benefits for families - plus a special deal running over this weekend.
The national centre for children's books in the Ouseburn is currently reaping the rewards of its decision in February to end its admission charge.
The popular attraction is now free to enter visitors and already it is seeing a surge in visitor numbers.
Read more: Big Story Hunt takes place at Eldon Square on Saturday
Seven Stories celebrated World Book Day on Thursday, with youngsters enjoying the day's three storytelling sessions - also free - as well as a discount offer in its on-site bookshop.
And this discount - 10% off its huge stock of children's books, which include both local and national authors - is being extended into Friday and throughout this weekend.
All young visitors need to do to claim it is to turn up dressed in a costume representing their favourite book.
Families who have not visited the seven-storey book paradise for some time will notice quite a few changes - the biggest of course being free entry.
The decision to axe the entry cost is part and parcel of the centre's determination to make Seven Stories accessible to as many people as possible, explains interim chief executive officer Wendy Elliott.
And the result has been a whopping 7,500-plus visitors over half-term.
The only charge at the centre is for special events that the team host - or for a snack in its airy and convivial cafe.
Seven Stories hosts the likes of drawing workshops and author and illustrator talks but its weekday storytelling sessions are always free.
Visitors can discover new attractions and permanent exhibitions - such as Where Stories Come From - as well as its archives of sketches and writing.
A highlight is its Tiger Who Came To Tea exhibition, which celebrates the much-loved tales of the late Judith Kerr, whose artwork for the book and her Mog series is also among its archives.
Among the new highlights is the recent addition to this of a section of the late author's own kitchen, removed from her home and preserved following her death in 2019.
Sunshine yellow, it conjures up the atmosphere of her famous story about the tiger visitor who interrupts a little girl's afternoon tea in the kitchen with her mother and proceeds to eat and drink all they have.
Another exhibition which captures up a world all its own is Wildwoods where, in a darkened and magical space, youngsters can explore themes such as Narnia, Harry Potter and DiscWorld.
Then there's Shifter of Shapes: Celebrating Nature which includes work by local artist and writer Abbey Scott, inspired by the woods of Northumberland.
For the full range of what's on offer at Seven Stories this weekend and beyond see here.
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