The hardest investment decisions in business are rarely between a good idea and a bad one. More often than not, they’re between many good ideas, all backed by smart people, credible data, and a convincing argument for why they need to happen now.
This is further complicated by the fact that AI is moving fast. Trillions of dollars are being spent globally on new initiatives, and the competitive landscape is being turned on its head. Every quarter, the list of worthy investments grows longer, and every leader I speak with can make a compelling case for why their initiative matters most.
