Quick question: How many professional athletes do you know that dip into the music industry and actually have success??
There are a few you could pluck here and there you could maybe get away with. But there aren’t many doing it at the level of NBA champion Serge Ibaka with his latest album ART, which was released last week.
The three-time selection to the NBA All-Defensive First Team, the two-time lead league leader in blocked shots and a one-time NBA champion’s Afrobeats album currently is doing numbers across streaming platforms. In particular, the single Champion is doing Michael-Jordan-in-the-Finals types of numbers.
Champion has been streamed over 35 million times on Spotify, which is the most ever for an active NBA player.
Serge Ibaka is dominating the charts. 🎨🎶 pic.twitter.com/Gyfn7XM2qu
— theScore (@theScore) August 30, 2022
The album name is one basketball fans should have seen coming. Over the years, Ibaka has gone on record many times describing that he does “art” instead of drip or swag. Basically, art is a lifestyle.
I don’t drip or swag… I do Art 🎨🖌🖼 #avecclasse pic.twitter.com/vMXjh0ymMn
— Serge Ibaka (@sergeibaka) June 3, 2021
As Serge hits the last chapters of his NBA career, brace yourself for a full transition into music. It seems like he knows what he’s doing.
