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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

Serena’s Style Changed the Game in Fashion, Business

Serena Williams Anna Wintour NIke US Open Vogue Open Ajla Tomljanovic Olympia Grand Slam Bible
Tennis - US Open - Flushing Meadows, New York, United States - September 2, 2022 Serena Williams of the US before her third round match against Australia's Ajla Tomljanovic REUTERS/Mike Segar

From glossy magazine covers to generation-defining on-court styles, Serena Williams took a bow at the US Open on Friday, having rewritten the fashion playbook for female athletes while building an empire of her own.

The 23-times Grand Slam winner chose the bible of women's fashion, Vogue, to announce she was "evolving away from tennis," before taking to the court in her bedazzling Nike sneakers at the US Open this week under the watchful eyes of the magazine's grand dame, Anna Wintour.

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