Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Lifestyle
Joe Bromley

'Sequins are a Christmas party faux pas': 2024's festive dressing rules, from Kate Moss's go-to boutique owner

Annie Doble - (Niamh Merrigan )

The rickshaws are blaring All I Want For Christmas Is You; you cannot walk down Regent Street without taking a selfie stick to the face. It must be the festive season! Which means (oh, yes) the sequins are coming. Annie Doble, the uber-glam founder of Annie’s Ibiza, the go-to boutique for girls-on-the-town, has been stockpiling essentials ahead of party season. Three years ago, she opened a Carnaby Street off-shoot of her Balearic-based summer-dress mecca, and has since evolved into a gatekeeper of December sparkle.

Kate Moss, her daughter Lila, Margot Robbie, Naomi Campbell and Sienna Miller are all die-hards. The next rung of London It-girls, Poppy Delevingne, Jamie Winstone, Tish Weinstock, Lady Lola Bute et al, are constantly seen in her designs. “These girls will text me at any hour of the night asking if I have something for them last minute,” Doble says. Usually, she does.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.