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The Mary Sue
The Mary Sue
Vanessa Esguerra

Sephora Skincare Company CEO Asks for Branding Help on TikTok. People Don’t Get The Company’s Name: ‘Why Is It Called Bread?’

Bread TikTok Sephora
Sephora Skincare Company CEO Asks for Branding Help on TikTok. People Don’t Get the Company’s Name ‘Why Is It Called Bread'

Branding can determine whether or not a product sells, and that seems to be the struggle of Topicals CEO Olamide Olowe (@olamideolowe). The CEO recently acquired a haircare company, Bread Beauty Supply. Despite having massive success as a Sephora retailer, she doesn’t understand why her newest brand is flopping. She came to TikTok to ask for some consumer advice, and social media immediately spotted a few missed opportunities Bread wasn’t capitalizing on.

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