I booked a trip to Barcelona from the UK just to visit Sephora,” admits British beauty expert Marina Mansour. “Sephora has locked itself into this cultural position that says, ‘If you’re that girl, then you’re shopping at Sephora.’ It’s the equivalent of walking around with an Abercrombie & Fitch bag back when it was popular.”
Trekking across Europe just to visit what’s essentially a supersized beauty playground seems a bit excessive, right? But Mansour and her fellow British Sephora fans will swear that it’s completely worth it. Any beauty addict will remember the first time they entered Sephora’s black, shiny hallowed halls, or the first time they coerced a friend to bring them back a Sephora memento from their holiday. There are currently more than 2,700 Sephora stores worldwide, each one a glittery, futuristic beauty emporium for make-up fanatics, selling more than 250 cosmetic brands under one roof. And for Sephora’s British fans, it’s a huge upgrade from our high street drugstores like Boots and Superdrug, where the choice of brands and product ranges are limited in comparison.
