SEOTesting.com is one of the few SEO tools out there that help you run various tests with your SEO strategy. You can run a test before and after changing your strategy to see its effectiveness. It offers rank tracking and different types of reports and can also be integrated with Google Chrome Extension and Google Data Studio Connector. In this review, we will give you an overview of what SEOTesting.com excels at, where it may fall short, and how it compares in terms of value for money. Whether you are an expert or just starting out, this review will offer an unbiased perspective to help you determine if SEOTesting.com is the right tool. Let's explore and discover more about it.
SEOTesting.com: Plans and pricing
Single Site Plan ($40/month)
Ideal for individual website owners, this plan covers all features for one website. It's perfect for small business owners or solo entrepreneurs who need a comprehensive SEO toolkit for their single website.
Team Plan ($100/month)
Designed for small to medium-sized teams or freelance SEO professionals, this plan supports up to five websites. It strikes a balance between functionality and cost and is ideal for businesses or consultants managing multiple sites.
Agency Plan ($300/month)
Targeted at large SEO agencies, this plan allows the management of up to 20 websites. It's a robust solution for agencies handling extensive SEO projects across various clients.
All plans include a 14-day free trial, offering a risk-free way to explore the tool's capabilities. The subscription is flexible, operating on a month-to-month basis with easy cancellation options. For those interested, SEOTesting.com also entertains inquiries about annual plans. The pricing is straightforward, based on the number of sites without additional user fees, ensuring a transparent and simple pricing structure.
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SEOTesting.com: Features
Comprehensive SEO Testing
SEO Testing is a powerful resource for conducting various tests, which are essential for understanding the impact of your SEO strategies. It includes Time-Based tests, which lets you compare your website's performance before and after making specific changes. Next, you get an SEO Split Tests feature which lets you create specific control groups and test groups of URLs to analyze the effectiveness of different SEO tactics. You also get a Group SEO Test that helps you examine multiple URLs or queries together and gives you a broader perspective on your results.
Additionally, it also has URL Switch Tests which evaluate the impact of significant changes, such as publishing topic clusters. Moreover, the ability to conduct tests on historical data provides a unique viewpoint that lets you apply current strategies to past performance and assess long-term effectiveness.
In-depth Reporting tools
SEOTesting.com excels in its reporting capabilities as it offers a range of insightful tools. For starters, the Content Decay Report is instrumental in identifying pages that are losing traffic. This helps you to pinpoint areas that need revitalization. Then, the Brand vs Non-Brand Report sheds light on how different query types affect your site's search performance. Similarly, Content Groups are invaluable for agencies or large sites as they help in performance tracking of specific URL clusters. The tool also enhances content strategy with features like search intent highlighting in queries, tracking Google algorithm updates, and custom annotations in Google Search Console data. Not to mention, the reports focus on long-tail keywords, CTR opportunities, and new keyword rankings and provide actionable insights for you to fine-tune your content strategy.
Content Optimization Focus
SEO Testing focuses heavily on optimizing your site’s content. It recognizes which pages would benefit from adding popular search terms to their titles and meta descriptions, and it gives recommendations for improving the content based on Google Search Console’s data. During our tests, we loved the Cannibalization tool, which helps to identify and resolve conflicts between internal keywords on different pages. Moreover, the tool gives you a quick overview of the most successful and least successful keywords and pages and reports on the questions your website ranks for.
Integration and Accessibility
SEOTesting.com is designed for seamless integration and ease of use. The Google Chrome extension and Google Data Studio Connector are especially remarkable and greatly improve the user experience. For instance, the Chrome extension not only helps with on-page SEO but also shows Google Search Console data right on the browser. It makes your work much more streamlined and organized. Plus, the Google Data Studio Connector makes it easy to add SEO test data to your existing dashboards and makes data presentation and analysis more efficient and insightful.
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SEOTesting.com: Interface and in-use
SEOTesting.com focuses on delivering a user-friendly experience through daily email updates containing crucial metrics from the Google Search Console. Moreover, you can customize your own dashboard as per your needs and demands. This emphasis on user experience, combined with the tool's various testing models and reporting capabilities, positions SEOTesting.com as a valuable resource. It particularly benefits those who prefer a data-driven approach to improve their online presence. With its wide range of features, SEOTesting.com streamlines the SEO testing and content optimization process quite seamlessly.
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SEOTesting.com: Support
Responsive Customer Support
SEOTesting.com offers direct support through a chat widget on its website. The team is online from 9 am to 5 pm UK time. This immediate access to support staff ensures that users can get quick answers to their queries. Additionally, users can reach out via email at hello@seotesting.com for more detailed inquiries or support issues. This dual-channel approach caters to different preferences and ensures that help is just a few clicks or an email away.
Extensive Documentation
The platform has an extensive collection of documents that cover different parts of the tool. It has a guide for beginners, detailed explanations of features like Search Intent, annotations on SEOTesting graphs, and guides on running various SEO tests. The documents are easy to use, with clear instructions and tips to help users make the most of SEOTesting.com.
Specialized Report Guides
SEO Testing’s support team provides specific guides for each type of report generated by the tool. These guides offer insights into interpreting and leveraging reports for SEO optimization, such as finding click-through rate opportunities, understanding top queries missing from titles and meta descriptions, and even utilizing the Content Decay report.
Integration Support
As we already mentioned, if you’re looking to integrate SEOTesting.com with other tools, the platform offers support for their Chrome Extension and Google Data Studio connector. This includes guides on how to set this up and make the most of these integrations. These integrations help you to enhance the tool's functionality and user experience.
Google Search Console Resources
SeoTesting.Com pays importance to Google Search Console as well. They provide an introduction and a list of tutorials and guides for understanding Google Search Console and how you can use SEO Testing to make the most of this feature.
SEOTesting.com: The competition
SEOTesting.com competes with various other alternatives, each with its own unique features. First, is BAVOKO SEO Tools, known for its detailed data and specialized workflow management. Similarly, SEO Scout uses search console data to boost organic traffic. On the other hand, Surfer SEO is great for optimizing content and creating data-driven strategies quickly, whereas, SimilarContent focuses on SEO writing and provides keyword coverage scores for content-focused SEO. Apart from these, Rush Analytics is perfect for small businesses and agencies as it offers an easy-to-use interface and precise scaling of SEO efforts.
Moreover, GetGenie brings AI assistance to content and SEO on WordPress and combines multiple app features. Lastly, Rank Math offers a WordPress SEO plugin for content optimization based on industry best practices. It’s vital to notice that all these competitors focus on different aspects of SEO, from overall management to specialized content optimization and AI tools, catering to a wide range of business needs and SEO strategies. But, if your focus is on testing your strategies along with some other SEO tools, SEO Testing can be an ideal choice for you. Be it the user interface or the cost, it stands tall in this sea of competition that it faces in the industry.
SEOTesting.com: Final verdict
SEOTesting.com mainly focuses on testing and data analysis. It's not an all-in-one solution, but it excels at what it does. The tool's strength lies in its ability to monitor and create extensive reports on the results of your SEO activities with precision. This is what makes it a valuable asset for content analysis and optimization. However, it falls short in areas like rank tracking and technical SEO, which means it's best used in conjunction with its competitors. For those who prioritize data-driven insights and content optimization, SEOTesting.com is a strong contender. Its user-friendly interface and evolving features, backed by top-notch customer service, make it a worthwhile investment for specific SEO needs. While it may not replace your entire SEO toolkit, it certainly enhances it, and offers plenty of unique features that other tools might not always have.
