Nevada Democratic Senator Jacky Rosen has made a significant move in preparation for the upcoming general election season. She has reserved a whopping $14 million for ad placements that will run from July through Election Day in November. This reservation marks the largest ever made in Nevada by a Senate candidate and will cover media markets in Las Vegas and Reno.
The decision comes shortly after the Nevada Senate race was reclassified from 'Lean Democrat' to 'Toss Up' by the Cook Political Report, indicating a more competitive landscape. Rosen's campaign manager emphasized her bipartisan approach and effectiveness in reaching out to Nevada voters amidst a challenging political environment.
Rosen's Republican opponents are engaged in a crowded primary race, with the final nominee set to be determined on June 11. The senator's move to secure $14 million in ad space surpasses a similar reservation made by Senator Catherine Cortez Masto during her 2022 re-election bid.
The increased ad spending reflects the high stakes involved in Nevada's political landscape, where candidates and affiliated groups spent a total of $161 million on political advertising during the 2022 Senate race. Despite the substantial investment in ads, the state witnessed the third most expensive general election in the country.
Rosen's critics have pointed out her alignment with President Biden in voting patterns, raising questions about her claims of bipartisanship. The senator faces a diverse field of potential Republican challengers, with former U.S. Army Captain Sam Brown emerging as a frontrunner with notable endorsements and media attention.
As the general election approaches, the Nevada Senate race is poised to be a closely watched contest, with significant resources being allocated for campaign advertising and outreach efforts.
