The media organization Semafor launched on Tuesday with no less an ambition than reinventing the news story.
Semafor is the brainchild of Ben Smith — former media reporter for The New York Times and, before that, former editor-in-chief of BuzzFeed — and Justin Smith, ex-CEO of Bloomberg Media. Since both men — who are not related — quit their previous jobs in January, Semafor has raised $25 million and hired more than 50 staff members.
