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Bangkok Post
Bangkok Post
Lifestyle

Selling soft power

Thailand Coachella Danupha Milli Khanaerakul Coachella Valley Music and Arts Festival United States
Mangoes for sale in Bangkok. Photo: ARNUN CHOLMAHATRAKOOL

After Thai teenage rapper Danupha "Milli" Khanatheerakul ate mango sticky rice onstage at the recent Coachella Valley Music and Arts Festival in the United States, selling the Thai dessert back home changed drastically.

Food delivery platforms reportedly saw a four-to-five time increase in the number of mango sticky rice orders following the craze. The famous Mae Varee mango sticky rice shop in Thong Lor also saw a fourfold rise in sales volume.

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