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Barchart
Caleb Naysmith

‘Selling Fine Businesses on Scary News is Usually a Bad Decision’: Berkshire’s Warren Buffett Warns Panic Selling Will Usually Lose You Money

Warren Buffett, the chairman of Berkshire Hathaway (BRK.B) (BRK.A), learned early that fear is one of the most expensive forces in investing. Markets have a way of turning uncertainty into urgency, convincing investors that action is required precisely when patience is most valuable. That’s why Buffett has repeatedly warned over his decades-long career that active trading and high frequency strategies are often a losing game. Specifically, in his 1996 letter to shareholders, he warned that “Selling Fine Businesses on Scary News is Usually a Bad Decision.”

Buffett wasn’t dismissing risk. He was distinguishing between noise and impairment. Headlines can be frightening without being meaningful. Wars, recessions, political crises, interest-rate scares, and market crashes all feel existential in the moment. But most of them don’t permanently damage the earning power of great businesses. Prices fall long before fundamentals do.

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