Haliey Welch, better known as the viral “Hawk Tuah Girl,” has faced backlash following the failed launch of her memecoin $HAWK, which crashed by more than 90 percent just hours after it hit the market. Now, the 22-year-old internet personality is being accused of scamming investors.
This week, Welch attempted to cash in on her viral fame by launching her own memecoin — cryptocurrencies that are based on viral memes or pop culture references, such as Dogecoin and Pepecoin.