Sell, sell, sell: corporate styling breaks out of the office and into fashion

For its latest ad, the Scandinavian brand Ganni has shot the actor Christina Ricci looking like failure is not an option. Photograph: Ganni

For anyone who has lived the realities of bottom lines, deliverables, bad workplace coffee and terrible office parties, the corporate world may seem an odd place to look for creative inspiration. Yet offices are now circling back in surprising new ways. And fashion has embraced this by going for office dressing in a big way.

“Corpcore” is a fresh take on the usual 9-to-5 attire; executive style with sharper suits and more directional pinstripe is thriving.