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The Independent UK
The Independent UK
Alice Reynolds

Selfridges teases a new fragrance-filled addition to its advent calendar line-up

The luxury retailer is releasing a fragrance advent for the first time - (@theofficialselfridges on Instagram)

After teasing us with a first look, excitement is building for the Selfridges 2026 advent calendar, especially with the release of its first ever fragrance calendar alongside its beauty offering. Named ‘the big beauty haul’ and ‘the fragrance haul’, the two signature yellow advent calendars have caused a stir over on Instagram where fans are seemingly more excited about this year’s perfume offering.

Last year, the luxury retailer satisfied make-up lovers with hard-working products from cult names like Hourglass and Lisa Eldridge, but on the skincare front we were less impressed. This time round, it has upped its skincare offering with names like Augustinus Bader, Dr. Barbara Sturm and Tatcha behind its coveted yellow doors.

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