Self-made multimillionaire Emma Grede says she was ‘using AI like a 42-year-old woman’—until Mark Cuban gave her a wake-up call

Photo of Emma Grede (Credit: Courtesy of Zeno)

The British-born entrepreneur Emma Grede, best known as the founding partner of Kim Kardashian’s $5 billion shapewear empire Skims and the CEO of denim brand Good American, has built a reputation on spotting cultural shifts before they hit the mainstream. 

When Grede and Khloé Kardashian’s Good American denim line dropped, it made $1 million on day one, making it the biggest denim launch in apparel history. Grede has helped redefine inclusion in retail and became the first Black female investor on Shark Tank—all before turning 43.