Self-made multimillionaire behind $4 billion Skims empire says she was ‘using AI like a 42-year-old woman’—until Mark Cuban gave her a wake up call

Photo of Emma Grede (Credit: Courtesy of Zeno)

• Self-made multimillionaire Emma Grede has built billion-dollar brands with the Kardashians (including shapewear and clothing brand company Skims), sits on the board for the Obama Foundation, and has just teamed up with tennis champion Coco Gauff on a mentorship campaign with UPS. But while scaling businesses and mentoring others come naturally to her, Grede admits she needed a mentor moment of her own when it came to artificial intelligence. And that moment came courtesy of fellow Shark Tank investor Mark Cuban, Grede exclusively tells Fortune.

The British-born entrepreneur Emma Grede, best known as the founding partner of Kim Kardashian’s $4 billion shapewear empire Skims and the CEO of denim brand Good American, has built a reputation on spotting cultural shifts before they hit the mainstream.