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Fortune
Fortune
Sydney Lake

Self-made billionaire Selena Gomez says people didn’t take her seriously in the beauty business at first

(Credit: Savion Washington—Getty Images)

When actress and singer Selena Gomez first pivoted to entrepreneurship, she had to fight to be taken seriously at first. “I think a lot of people would have preconceived ideas of what I’m good at, and I should stay in my lane, and I should do what I’m here to do,” Gomez said at the Fortune Most Powerful Women Summit in Washington, D.C., on Wednesday. “But what I’m here to do is make a difference.”

Now, Gomez is still trying to make a difference while building a big business. In 2020, she founded beauty brand Rare Beauty, a favorite among Gen Z. Rare Beauty’s booming valuation, estimated at $2.7 billion as of mid-2025, has made Gomez, 33, one of the youngest self-made billionaires in the world, with a large share of her net worth coming from her stake in the beauty company.

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