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Selena Gomez embraces Mexican heritage with 'meaningful' Rare Beauty campaign

Selena Gomez Rare Beauty Selena Quintanilla Latin America
Selena Gomez has tapped into her Mexican heritage for Rare Beauty's latest campaign

Selena Gomez embraces her Mexican heritage.

The 33-year-old star has launched a new campaign for her Rare Beauty cosmetics brand featuring 48 people from across Latin America and explained that working with individuals from similar backgrounds was very "meaningful" for her.

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