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International Business Times UK
International Business Times UK
Entertainment
Chelsie Napiza

Selena Gomez Beauty Brand Called 'Obsessed' After Allegedly Reposting Hailey Bieber 'Bullying' Video

Hailey Bieber Selena Gomez Justin Bieber Rare Beauty Hailey Rhode Instagram Sephora TikTok
Tension between Selena Gomez and Hailey Bieber has reportedly flared up again, with insiders claiming Justin Bieber may be quietly fuelling the feud. Fans say subtle social media moves hint at behind-the-scenes drama. (Credit: refinery29/Instagram)

The digital peace between Selena Gomez and Hailey Bieber has been shattered once again as Gomez's beauty empire, 'Rare Beauty', is under intense online scrutiny after fans of Bieber alleged that the brand briefly reposted a video perceived as mocking Bieber's appearance and the effectiveness of her skincare line, 'Rhode'.

On 25 January 2026, social media erupted after the official 'Rare Beauty' account allegedly reposted a controversial video interpreted as a direct jab at the 'Rhode' founder. Screenshots and short clips circulated rapidly across X and TikTok, with supporters claiming the now-deleted repost contrasted before-and-after images of Bieber while implying her physical changes were unrelated to skincare.

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