
Jerry Seinfeld once wrote a joke about Pop-Tarts that ended like this: "When I was a kid and they invented the Pop-Tart, the back of my head blew off! I do not understand why other types of food continue to exist. My mother would continue to keep preparing meals and I’d go, "Mom, what are you doing? Don’t you see that it’s over?" There are two in each packet and two slots in the toaster. Why two? One's not enough, three's too many. And they can't go stale because they were never fresh."
He spent two years writing that joke, he told The New York Times, and as with most good jokes there’s an element of truth in it – Seinfeld certainly wasn't the only kid in America in the 1960s who was wild about Pop-Tarts.