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PC Gamer
PC Gamer
Rich Stanton

Sega's American co-founder David Rosen dies at 95 years of age

The outside of a Sega arcade in Japan.

David Rosen, one of the original founders of Sega Games in post-war Japan, has died at the age of 95 years old. Spokesman Brad Callaway told the arcade industry's RePlay magazine that Rosen died December 25, 2025, at his home in Los Angeles, surrounded by family.

Rosen was a former US airman stationed in post-war Japan and the Far East, and after his service ended in 1952 stayed in Japan, first founding the company Rosen Enterprises, Inc., which sold Japanese art in the US market and also had a successful business in photo booths called Photorama. In 1957, the company's focus changed to importing coin-operated amusement machines to Japan, which proved lucrative, and establishing its own venues.

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