Seen the show? Now visit the location: Britain embraces surge in ‘set-jetter’ tourists

A scene from All Creatures Great and Small, filmed at Grassington in Yorkshire. One fan of the show flew in from China for a 24-hour visit. Photograph: Photographer Helen Williams/Playground Production/Channel 5 Television

Set-jetting – flying off to see where a favourite movie was filmed – has long been a small but important tourism niche.

But while feature films such as Wonka and Napoleon are boosting visitor numbers in Bath and Blenheim, the growth of TV streaming is also fuelling a rise in screen tourism that is expected to transform the pastime into big business next year.