The billboards feature a menacing iceberg, sinking ship and an all-caps message: GONORRHEA ALERT!
What do an iceberg and sinking ship have to do with a sexually transmitted disease? It’s not immediately clear, but the billboards on Boren Avenue and near the Space Needle likely caught your eye. And that’s the point.
“There is a sense of desensitization when it comes to STIs (sexually transmitted infections), and billboards go a long way toward someone Googling something or scheduling something with a provider,” said Marcelino Alcorta, of the AIDS Healthcare Foundation.
