While posters and trailers often draw plenty of attention, it isn't often that a film's bespoke typography becomes the star of the show. Present throughout 2023's Wonka, Alexandria Vernon's studio logo is arguably a character in itself, and is designed both to weave into the storytelling of Wonka’s mother's handwriting, and echo the logotype used across the film's marketing materials.
We caught up with Vernon to discuss the creation of the wordmark, and how it was inspired by Victorian style typography and involved frequent collabration with the studio. For more design inspiration, take a look at the best logos of all time, and be sure to check out the rest of our How We Made series.
